Firmani + Associates is a full-service integrated marketing and public relations firm that has served clients for more than 20 years. The key to our success is our team of exemplary and passionate employees.

Mark
Firmani


Founder, President

Mark leads F+A as its founder and president, setting the tone for the firm and its team of skilled PR practitioners and marketing specialists. He brings more than 25 years of PR expertise, business communication strategy, marketing savvy and political experience to every aspect of the firm’s operations.

Kristi
Herriott


Partner

Kristi leads client management, strategic planning and business development across a wide range of the firm’s practice areas including health care, professional services and crisis management. She develops and manages a broad range of integrated, strategic PR and marketing programs.

Annie
Alley


Partner

Annie brings in‐depth experience leading, developing and executing strategic public relations, media relations and marketing campaigns as one of F+A’s longest tenured-team members. Annie joined F+A as a professional intern during the agency’s formative days and is now a senior leader and equity partner.

Keri
Barker


Administrator, Partner

As the agency’s office administrator, Keri manages a multitude of responsibilities include human resources, IT, bookkeeping and finances, overseeing the firm’s employee benefits programs, shaping office policies and procedures, and whatever else it takes to ensure operations run smoothly.

Brendan
Hughes


Account Manager

Born and raised in Seattle, Brendan has a strong background in helping notable Northwest companies succeed in media relations, social media strategy and measurement, and experiential marketing. He has supported communications initiatives across a diverse array of industries.

Julia
Irwin


Account Executive

Julia supports integrated PR, marketing and social media campaigns across the agency’s healthcare, manufacturing and professional services practice areas. She is especially passionate about crafting compelling brand stories, dynamic internal communications, and engaging community content.

Kelcie
Goetsch


Account Executive

Kelcie is a longtime Pacific Northwest resident and after graduating magna cum laude from University of Oregon with a journalism degree, she hit the ground running, quickly racking up experience within public relations, strategic communications, digital marketing, and content creation.

Steffen
Stroup


Account Coordinator

Steffen earned his spot through F+A’s arduous four-month professional internship program, which draws candidates from the nation’s leading comms and journalism schools. His enthusiasm and superlative work quality have afforded him the opportunity to contribute to nearly every client.