A Time-Tested Approach

F+A’s time-tested approach to communications and marketing is strategic, integrated, transparent, collaborative – and honed through three decades of experience.

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

Sun Tzu penned this gem during the Warring States period about 2,500 years ago in his treatise The Art of War, a study of war, conflict, and battle. We’ve not taken our passion to serve clients to the point of military action, we think Mr. Tzu he would be proud – and maybe a bit confused – knowing his centuries-old treatise on military strategy is influencing how we approach smart, savvy communications. We’ve adopted his approach, ensuring that our work is rooted with sound strategy and powered by potent tactics.

If F+A made music, it’d be tight harmonies.

Across marketing and communications platforms, we ensure things groove seamlessly, making outreach more effective and efficient – and ensuring audiences hear cohesive messages. Fantastic media coverage is a first step toward high-quality social content –and vice-versa. One speaking opportunity converts to a podcast, blog post, and video, turning up the volume on thought leadership. We make things rock and roll – together.

Our MO is to to address issues and engage audiences genuinely and transparently, recognizing that accountability is central to what we do.

We are accountable to our clients by providing straightforward counsel, with clear views into everything from our strategic thinking to our billing practices. We believe that transparency builds trust, and that trust is the foundation upon which all relationships – whether between people, brands or institutions – can grow and thrive.

Experience matters. We’ve got it in decades.

Whether a client comes to us with a bet-the-company challenge or a long-term communications objective, we’ve likely dealt with similar situations many times over. Our experience brings calm and engenders confidence. Certainly we know that every client’s needs are different, and our work by definition is bespoke. But our experience allows us to employ our time-tested, proven approaches to defining, honing and executing strategic communications solutions. It amplifies our ability to lean in quickly, cut through the noise and drive solutions, programs and approaches that serve our clients’ interests.

As extensions of our client’s teams, we live their brand, mission, and strategic vision – celebrating wins together and navigating tough stuff, too.

We do our best work when we become part of our client’s team, working collaboratively as true partners, often over the course of years, and sometimes decades. Together, we achieve the best outcomes when clients provide candid insight into their challenge so that we can roll up our sleeves and show up by their side.

An integrated suite of services

Media Relations

Through expert planning and relationships with key journalists and thought leaders, F+A helps our clients garner stellar coverage – whether it’s a feature in a regional or national daily or a product review integrated with an established affiliate program.

Our comprehensive media relations approach includes credibility development, media training, and publicity and reputation management to generate meaningful coverage and achieve exceptional outcomes.

Corporate Communications

We design and execute strategic, integrated communication plans that effectively support organizational objectives – whether it’s defining a new business identity or honing thought leadership pillars to better differentiate you in the marketplace. And, as an objective third-party, we can analyze internal and external communications to help your organization develop consumer- and employee-facing messages crucial to its long-range goals.

Digital Marketing

Want to activate, engage or sway your audience? Amplify your message and personify your brand? We work with you to leverage the right mix of paid and organic social, paid search and other digital tools and platforms – married with smart, authentic creative – to achieve your objectives. Plus, everything we do fully integrates with other media and marketing activities, creating cohesion and efficiencies across strategies.

Content Marketing

Let’s dive into three challenges most important to your clients, the customer story that inspired a new service line, or perhaps the operational processes that set your organization apart. We weave insights, stories and people into blog posts, email marketing, podcasts, videos and other multimedia that builds engaged audiences, positioning you and your organization as a go-to resource.

Crisis Communication

Organizations face unexpected challenges, from existential threats to more common issues that risk eroding stakeholder trust and brand credibility. When these issues arise, F+A offers sound counsel based on decades of experience and takes quick action to minimize the impact of any crisis. Our proprietary four-phase planning approach, honed by years of experience guiding businesses and public figures through crisis situations, includes preparation, addressing a crisis, monitoring the fallout and revising procedures.

Brand Strategy

Whether you’re a startup in the first phases of developing your logo and overall brand identity or a well-established brand refining its image, we offer a straightforward approach to helping you clearly define visual attributes, differentiators and core messaging, and communicate them in ways that resonate with your target audiences.

Enough about us. Tell us about you!

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