What is public relations and why is it important?

Public relations is the strategic practice of managing how your brand communicates with the public and the media. It helps you earn trust, share your message widely, and shape perceptions.

How does Firmani + Associates secure media coverage?

We build strong relationships with journalists, editors and producers, craft newsworthy stories, and pitch to targeted outlets to secure meaningful placements.

What industries do you specialize in?

We work across sectors, including healthcare, legal, professional services, consumer goods and more — tailoring PR strategies to each client’s unique goals.

What makes Firmani different from other Seattle PR agencies?

We combine 30+ years of local media expertise with integrated marketing capabilities, ensuring your PR isn’t siloed — it’s part of a cohesive strategy that drives results.

Can you help during a crisis?

Yes — our team is experienced in crisis communication and reputation management, guiding clients through challenging moments with clear, strategic messaging.

Seattle Crisis Communication

Firmani + Associates helps Seattle organizations navigate crisis moments with clear communication, rapid response, and smart reputation protection.

Fast, clear guidance when it matters most

In a crisis, every moment counts. How you respond can protect your reputation — or make it worse. Firmani + Associates is Seattle’s trusted partner for crisis communication planning and real-time response.

Our experienced team helps professional services, healthcare, legal, nonprofit, and consumer brands prepare for and manage the unexpected. From sudden leadership changes and sensitive issues to public challenges and emergencies, we help you communicate with calm, clarity, and credibility.

Our Seattle Crisis Communication Approach

When a crisis hits, we guide you through quick decision-making, clear messaging, and steady communication with employees, media, partners, and the public.

Crisis Planning & Playbooks

We build clear plans so your team knows what to do.

Rapid Response & Messaging

We help you speak fast, stay calm, and guide the story.

Reputation Management

We protect trust and guide recovery once the storm passes.

Why local crisis experience matters

Seattle businesses and nonprofits face unique public scrutiny — from local media to active online communities. When the unexpected happens, you need a local partner who understands this landscape, has trusted media relationships, and knows how to get ahead of fast-moving news cycles.

We help you share clear information, answer questions quickly, and protect your name and people.

Proven Support Across Industries

Firmani + Associates has helped Seattle clients navigate high-profile health events, workplace incidents, legal issues, product recalls, leadership transitions, and more.

Custom Plans

We tailor crisis playbooks to your industry and risks.

24/7 Support

We stand by you during urgent situations, day or night.

Long-Term Recovery

We guide your reputation repair once the crisis is over.

Frequently Asked Questions

Your top questions about Seattle crisis communication, answered.

What is crisis communication?

It’s a plan for how to communicate quickly and clearly during sensitive or urgent situations to protect your reputation.

How does Firmani + Associates help?

We build crisis plans, train your team, manage messaging, and guide you through real-time responses.

When should I create a crisis plan?

Before a crisis happens. Planning ahead saves time, money, and brand trust when stakes are high.

What industries do you work with?

We help Seattle professional services, healthcare, legal, nonprofit, and consumer brands manage crises.

How do you measure success in a crisis?

Success means protecting your credibility, managing the narrative, and recovering public trust after the event.