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Strategy +

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Strategic Communications Delivering Results

Firmani + Associates combines three decades of experience, deep media expertise and big-picture PR and marketing strategies that support brands. From thought leadership and brand messaging to corporate communications and digital marketing, every project aligns with your business goals that move your brand forward.

Trusted by Seattle’s professional services, healthcare, legal, nonprofit and consumer brands, we’re woman-owned, locally rooted and nationally recognized for our hands-on, integrated approach. F+A is more than an agency — we’re an authoritative, strategic partner.


PR + Marketing Services


New + Noteworthy

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South Sound Business – Firmani + Associates Partner Named Public Relations Professional of the Year

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Celebrating F+A Clients Honored as PSBJ Health Care Heroes 2025

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Law Day in Spokane

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Partnership works to train Snohomish County mental health doctors

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Comprehensive Healthcare outreach team helps Walla Walla area families overcome obstacles

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Talking Rain and K9s For Warriors unleash co-branded Sparkling Ice six-packs

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Compass Health announces the Marc Healing Center as name of state-of-the-art regional facility for intensive behavioral health services

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Comprehensive Healthcare Welcomes Addictionologist to Strengthen Substance Use Disorder Care Delivery

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Talking Rain expands better-for-you beverage line with Popwell, cold-crafted prebiotic soda

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Go behind the scenes of PEMCO’s new ‘I Love Prevention’ TV commercial

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Former Seattle Children’s doctor wins $21M in discrimination lawsuit

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A Gonzaga Prep student died during a routine wisdom tooth removal

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Sparkling Ice brings back Annie Murphy as Chief Flavor Officer

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Firmani + Associates Acquired by Longtime Partners

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Sparkling Ice Becomes Official Sparkling Refreshment of Seattle Sounders FC

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The Comprehensive Wealth Management community dedicates volunteer power to Edmonds Food Bank

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It’s never too late to find love. Just ask Prestige Senior Living residents, Jan (age 90) and Dick (age 88)

Featured Case Study

Leading Media Relations Strategy for the First U.S. Hospital to Treat an Influx of COVID-19 Patients

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A Time-Tested Approach

F+A’s time-tested approach to communications and marketing is strategic, integrated, transparent, collaborative – and honed through three decades of experience. Learn More.

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Want to learn more about how our experience and strategic, integrated approach can support your goals?

What makes Firmani + Associates different from other Seattle PR and marketing agencies?


Firmani + Associates is a women-owned, Seattle-based agency with decades of experience in public relations, digital marketing, and brand strategy. We combine national-level expertise with local insight, offering hands-on senior leadership for every client.

How does F+A’s experience in communications and strategy build measurable business impact?

Our team has guided Fortune 500 companies, startups, and nonprofits through high-stakes communications. We use proven frameworks, data-driven insights and industry relationships to translate strategy into measurable outcomes like media coverage, stronger reputation, LLM visibility and market growth.

Which industries and organizations does F+A specialize in supporting?

We work with clients across technology, manufacturing, professional services, healthcare and consumer products. Our proven experience in these complex industries helps organizations navigate challenges, seize opportunities and communicate with credibility.

How does F+A integrate tactics like digital marketing, SEO, public relations and media relations into one strategy?

We take a holistic approach that blends earned media, search engine optimization, paid campaigns and owned content. This integrated model ensures your brand shows up consistently in Google Search, AI-driven results, and industry media by meeting audiences wherever they search.

Why should businesses seeking a communications partner choose a women-owned firm?

As a Washington state certified women-owned business, Firmani + Associates brings diverse perspectives and inclusive strategies that resonate with today’s audiences. Partnering with us also supports supplier diversity while ensuring top-tier communications expertise.

Firmani + Associates Seattle PR & Marketing Experts
F+A is a certified OWMBE provider.