Public Relations
Build trust and visibility with Seattle’s leading public relations experts.
Strategic PR that delivers results
In today’s crowded media landscape, your brand needs more than passing mentions — it needs a consistent, credible presence that earns trust. Firmani + Associates designs strategic public relations campaigns that deliver meaningful coverage, shape perception, and protect your reputation when it matters most.
Our Seattle-based team brings more than three decades of local and national media expertise to every client engagement. Whether you’re announcing new leadership, launching a product, entering new markets, or navigating sensitive communications, we ensure your story reaches the audiences who matter.
Our Proven PR Approach
Successful public relations blends strategy, storytelling, and steady execution. We shape messages that resonate, pitch your story where it matters, and protect your reputation for the long term.
Story Development & Messaging
We craft clear, timely angles that make your story newsworthy.
Media Outreach & Placement
We pitch to trusted outlets that deliver real impact.
Reputation Building & Monitoring
We track coverage and strengthen your reputation over time.
How public relations drives business growth
Effective PR is a growth engine — not a vanity metric. Our Seattle PR team helps you expand influence, reach new audiences, and protect your hard-earned trust. We elevate your leadership as industry experts, increase your credibility through trusted media coverage, manage sensitive moments with clarity, and strengthen your ties within the community.
Proven Results Across Industries
Public relations works when it’s tailored — and Firmani + Associates has decades of experience helping organizations in every sector earn trust, coverage, and community connection.
Strategy That Fits
We shape PR strategies that match your industry, audience, and business goals.
Stories That Resonate
We develop authentic stories that cut through noise and land with the right people.
Results That Last
We secure coverage, manage reputation, and help brands grow their influence long-term.
Frequently Asked Questions
What is public relations and why is it important?
Public relations is the strategic practice of managing how your brand communicates with the public and the media. It helps you earn trust, share your message widely, and shape perceptions.
How does Firmani + Associates secure media coverage?
We build strong relationships with journalists, editors and producers, craft newsworthy stories, and pitch to targeted outlets to secure meaningful placements.
What industries do you specialize in?
We work across sectors, including healthcare, legal, professional services, consumer goods and more — tailoring PR strategies to each client’s unique goals.
What makes Firmani different from other Seattle PR agencies?
We combine 30+ years of local media expertise with integrated marketing capabilities, ensuring your PR isn’t siloed — it’s part of a cohesive strategy that drives results.
Can you help during a crisis?
Yes, our team is experienced in crisis communication and reputation management, guiding clients through challenging moments with clear, strategic messaging.