Annie Alley – Partner
Annie Alley is a partner at Firmani + Associates, Seattle’s trusted integrated PR and marketing agency.
With more than 25 years of experience executing strategic PR campaigns, crafting killer content and driving innovative digital marketing, Annie excels at helping clients succeed at complex business and organizational challenges through targeted, integrated communication and marketing. She also co-leads the agency’s career development efforts to ensure everyone has opportunities for advancement.
Annie’s professional highlights include working with Compass Health, Northwest Washington’s behavioral health leader, to elevate the agency’s profile regionally and statewide, and help accomplish its goals for community outreach, development and advocacy. Additionally, in support of trial attorneys at Luvera Law Firm, Annie has helped drive national conversations around safety in healthcare, manufacturing and the workplace.
In the world of consumer packaged goods and CSR leadership, Annie and her team support corporate communications and PR for Talking Rain, makers Sparkling Ice, the No. 1 sparkling water brand in the U.S. Building on natural professional curiosity and wide-ranging interests, she champions brands and companies ranging from wealth management firms to an international mobile HVAC manufacturer.
In 2025, the Public Relations Society of America Puget Sound chapter named Annie its PR Professional of the Year, in recognition of her leadership in the profession.
Annie graduated from Washington State University’s Edward R. Murrow College of Communication – Go Cougs! She is always happy to have an informational meeting or a coffee with rising and recent graduates (from any school) pursuing PR and marketing careers across the Pacific Northwest.
Outside of work, Annie serves on the board of the female health and education nonprofit Dignity Period, and keeps pace with Seattle’s robust sports scene as a member of the Seattle Sports Commission. She also enjoys boating and traveling with her husband, two amazing teenagers, and adorable toy poodle, Captain.
Favorite Quotes:
“You can’t be that kid standing at the top of the waterslide, overthinking it. You have to go down the chute.” ― Tina Fey, Bossypants
“When we liberate ourselves from the expectation that we must have all things figured out, we enter a sanctuary of empathy.” ― Sonya Renee Taylor, “The Body Is Not an Apology: The Power of Radical Self-Love”
“Nothing is really, really, really fun unless it’s hard… we’ve got to embrace that things are gonna be hard. Be excited when things are hard. …Cause you’re pushing yourself, and all of a sudden… you’re doing things you’ve never done before. So embrace the fact that it’s hard. Never hope that it’s easy.” – Coach Mike Leach, Washington State University Football
Perfect Meal:
As a baby in her highchair, Annie found her first perfect meal: steamed clams, with garlic of course. That’s still the top pick.
Random Fact:
She was the 1997 Ellensburg Rodeo Queen.
Favorite Word:
YES!
Recommendations:
Podcasts – “Conan O’Brien Needs a Friend” and “On with Kara Swisher”
Book – anything by David Sedaris.
