Annie Alley – Partner

Annie Alley brings more than 25 years of experience in developing and executing strategic public relations, media relations and digital marketing campaigns as one of F+A’s longest tenured team members. A proud partner at Firmani + Associates, Annie excels at managing complex business and organizational challenges, and crafting innovative, targeted communications strategies to address them. She also co-leads the agency’s career development efforts to ensure everyone has opportunities for advancement. 

Annie’s professional highlights include working with Compass Health, a leader in behavioral health, to establish an integrated thought leadership and media relations program which helped to destigmatize mental health, addiction and homelessness. Additionally, in support of trial attorneys at Luvera Law Firm, Annie has helped drive national conversations around safety in healthcare, manufacturing and the workplace. 

Building on her natural curiosity and wide-ranging interests, Annie has led campaigns for an international mobile HVAC provider, a raw pet food company, healthcare technology innovators, wealth management and financial services firms, and more. 

Annie holds a bachelor’s degree from Washington State University’s Edward R. Murrow College of Communication. Outside of work, she serves on the board of the female health and education nonprofit Dignity Period. She also enjoys skiing, camping, and traveling with her husband, two rambunctious children, and one adorable toy poodle, Captain. 

Favorite Quotes:
“You can’t be that kid standing at the top of the waterslide, overthinking it. You have to go down the chute.” ― Tina Fey, Bossypants

“When we liberate ourselves from the expectation that we must have all things figured out, we enter a sanctuary of empathy.” ― Sonya Renee Taylor, “The Body Is Not an Apology: The Power of Radical Self-Love”

“Nothing is really, really, really fun unless it’s hard… we’ve got to embrace that things are gonna be hard. Be excited when things are hard. …Cause you’re pushing yourself, and all of a sudden… you’re doing things you’ve never done before. So embrace the fact that it’s hard. Never hope that it’s easy.” – Coach Mike Leach, Washington State University Football

Perfect Meal:
As a baby in her highchair, Annie found her first perfect meal: steamed clams, with garlic of course. That’s still the top pick.

Random Fact:
She was the 1997 Ellensburg Rodeo Queen.

Favorite Word:
YES! 

Recommendations:
Podcast – “Conan O’Brien Needs a Friend”; TV Show – “Derry Girls;” Book – anything by David Sedaris.