Holly McPherson – Account Manager

Holly McPherson is a strategic communicator, content marketing strategist, and all-around creative force with a knack for turning complex ideas into compelling stories. With a master’s degree from Gonzaga University’s Communications Organizational Leadership program and years of experience shaping narratives for global brands, Holly joins F+A as an experienced account manager who knows how to craft content that resonates.  

Holly thrives at the intersection of technology, strategy, and storytelling, integrating data-driven insights with a sharp creative edge. She’s worked at Fortune 500 companies, spearheaded major campaigns, served as a morning radio co-host, and even dabbled in video game development. When she’s not crafting killer content, you’ll find her deep into Animal Crossing, retro video games, designing websites, writing her book, tackling crafts and crochet, or hanging out with her husband, Robert, and her little brown doggy, Pico. Originally from Salt Lake City, UT, Holly also holds a B.S. in Broadcasting from the University of Utah. 

Favorite Quote:
“You can never go down the drain.” – Fred Rogers, Mister Rogers’ Neighborhood

Perfect Meal:
Grilled cheese on sourdough with a side of fries.

Random Fact:
She plays alto saxophone and was a competitive ballroom dancer, but not at the same time.

Favorite Word:
Malapropism (noun) /ˈmæl.ə.prɑː.pɪ.zəm/. An amusing error occurring when a person mistakenly uses a word that sounds like another word, but has a very different meaning (I.e., For all intensive porpoises, she dances the flamingo in a doggy-dog world.)

Recommendations:
Books – Smart Brevity: the Power of Saying More with Less by Jim VandeHei, Mike Allen and Roy Schwartz; Measure what Matters by John Doerr; The Great Gatsby by F. Scott Fitzgerald; Spoon River Anthology by Edgar Lee Masters. TV – What we do in the Shadows, The Traitors, Dexter, Miami Vice, La Femme Nikita, The X-Files, The Rachel Maddow Show; Podcasts – Hidden Brain; Mac Geek Gab; The Mel Robbins Podcast; On the Media; Sounds Like a Cult; Spooked; Twenty Thousand Hertz; Throughline; True Crime Garage; Wait, Wait Don’t Tell Me