Seattle Media Relations
Firmani + Associates provides trusted media relations in Seattle.
Earn local coverage that drives results
Seattle’s dynamic news scene demands more than generic press releases — it requires relationships, smart pitching, and stories that matter. Firmani + Associates has built trusted partnerships with Seattle journalists, editors, producers, and influencers for more than 30 years.
Our media relations team helps businesses, nonprofits, and professional services craft stories that land in trusted outlets — driving awareness, credibility, and community connection. Whether you’re announcing new leadership, launching a product, or responding to local events, we make sure your message reaches the right people.
Our Local Media Relations Approach
Media relations works when strategy, relationships, and storytelling come together. We don’t just blast news to everyone — we shape a clear story, target the right outlets, and pitch angles that deliver value to reporters and readers alike.
Story Development
We find newsworthy angles that connect with local audiences.
Pitching & Placement
We pitch to Seattle media contacts that reach your community.
Coverage Tracking
We monitor earned placements and amplify results across channels.
Why Seattle media relations matters
When you earn coverage through respected Seattle outlets — not just ads — you gain third-party validation. Local readers trust journalists to spotlight credible stories. That means your announcements, leadership moves, and community initiatives reach people who matter with extra weight.
Smart local PR also opens doors for future opportunities — more interviews, guest commentary, and speaking invitations. Every earned mention builds momentum for your brand story.
Proven Local Results
Firmani + Associates has delivered media relations success for Seattle organizations across professional services, healthcare, legal, nonprofit, and consumer sectors.
Local Relationships
We know who’s covering what — and how to connect.
Targeted Stories
Your story appears in outlets your audience actually reads.
Ongoing Support
We build long-term plans for steady, credible local visibility.
Frequently Asked Questions
What is media relations?
Media relations is the practice of building relationships with journalists and outlets to earn coverage that builds your reputation.
How does Firmani + Associates work with local media?
We maintain trusted relationships with Seattle reporters, editors, and producers. We pitch smart, relevant stories they want to cover.
Do you guarantee media placements?
No agency can guarantee coverage — but our local expertise, relationships, and compelling stories greatly increase your odds.
What industries do you specialize in?
We work with Seattle professional services, healthcare, legal, nonprofits, and consumer brands — tailoring strategy for each sector.
How do you measure media relations results?
We track earned placements, audience reach, share of voice, and overall brand sentiment to show real impact.