January New + Noteworthy

Just like the fireworks on New Year’s Eve do, we entered the new year with some “sparkling” client announcements, advocacy for community behavioral health, and F+A team celebrations. Get a peek into what January had in store for us:  

• Not only did Sparkling Ice kick off the year with the return of Emmy Award-winning actress Annie Murphy as the brand’s “Chief Flavor Officer,” it announced a 12-pack of full-flavor, better-for-you beverages nicknamed the “RED PACK” with two new STARBURST-inspired flavors, Watermelon and Fruit Punch, alongside two beloved Sparkling Ice original flavors, Black Cherry and Kiwi Strawberry. 

• Fourfront Contributor sponsored the WA State of Reform Health Policy Conference on January 9, with several member organization CEOs participating in the panel about CCBHCs. They aimed to answer a question raised by the $1 million planning grant the state received the day prior – “The gears are turning at the systemic level – so how are providers ensuring they will be CCBHC-ready?” Read more about the conference. 

• This month, we celebrated partner and rockstar leader, Annie Alley’s anniversary – which we adoringly refer to as a “Firmaniversary.” The celebrations didn’t stop there, as Liz Diamond was promoted to Account Manager, and Kate Hughes to Associate Account Executive!  

We’re looking forward to all that 2025 will hold for our clients and team. If you’d like to engage your stakeholders on noteworthy happenings and strategic initiatives at your organization this year, reach out to us. We’re always happy to connect.