In the wee hours of a recent Wednesday, we spotted a high-profile opportunity for behavioral healthcare provider Compass Health to publicly fulfill its mission of destigmatizing mental illness. By the following Sunday, our Everett, Wash.-based client was the feature editorial in its city’s most-read publication. How does this type of thought leadership happen? As the… Read more
Firmani + Associates Is Now Hiring for Open Intern Position Firmani + Associates, a progressive public relations and marketing firm located in Seattle, Washington, is offering a four-month, full-time paid internship beginning in February. We’re looking for highly motivated and talented candidates who possess a bachelor’s degree in public relations, journalism or another communication… Read more
PR professionals work tirelessly to serve as trusted media informants to achieve client coverage from both traditional and digital news sources. While the ability to use these outlets to sway public influence and alter brand reputation often positions PR as a key player in brand management, industry professionals tend to find themselves fighting against the… Read more
Working in the broadcast newsroom trenches earlier this year alongside industry professionals, I quickly established an aptitude for pitching and writing news stories, monitoring media outlets, and championing social media, as well as deciding which stories are relevant, and which are not. After graduating from the Walter Cronkite School of Journalism and Mass Communication at… Read more
Next month, our fantastic intern Emily Pate will be moving to Michigan to begin another adventure. Emily has been an incredible asset to client work and agency projects alike, and her vibrant energy makes her someone everyone loves to be around. We’ve truly enjoyed working with her and watching her grow professionally. Meet our talented… Read more
We used to enjoy the quaint brick facades and cement dragons adorning the old buildings here in South Lake Union. Now trucks, bulldozers and hardhats are everywhere, razing those old buildings within a day or two—but the smell of rotting wood, damp foundation and crumbling brick is gone and the area feels more energetic and… Read more
Working alongside our many successful clients, we get great satisfaction in seeing the contribution of our work. Being part of a productive, vibrant client/agency relationship is truly one of the reasons I enjoy our work so much. But often we are called upon to help companies – and to a much lesser extent individuals –… Read more
When John F. Kennedy famously declared, “In the Chinese language, the word ‘crisis’ is composed of two characters, one representing danger and the other, opportunity,” a crisis communication credo was born. Kennedy, whose love of foreign expressions would later earn him an undeserved reputation of having an insatiable appetite for pastries and a more deserved… Read more
It’s the time of year when heroes are born while others’ dreams are shattered – the NBA finals are here! If you really think about it, the road to winning an NBA championship has surprising similarities to the process of creating and executing a successful marketing campaign: Professional colleagues are like teammates. Good ones are there… Read more
They say that when one door closes, another opens. Well, as I close my internship at F+A and prepare to walk through the garage door of opportunity that has opened in my professional life, I’d like to take a moment and reflect on my time here at Fairview Avenue North. This has been my third communications… Read more
