Firmani + Associates is a full-service integrated marketing and public relations firm that has served clients for 25 years. The key to our success is our team of exemplary and passionate employees.

Mark Firmani

Founder, President

Mark leads F+A as its founder and president, setting the tone for the firm and its team of skilled PR practitioners and marketing specialists. He brings more than 25 years of PR expertise, business communication strategy, marketing savvy and political experience to every aspect of the firm’s operations.

Kristi Herriott


Kristi leads client management, strategic planning and business development across a wide range of the firm’s practice areas including health care, professional services and crisis management. She develops and manages a broad range of integrated, strategic PR and marketing programs.

Annie Alley


Annie leads, develops and executes strategic public relations, media relations and marketing campaigns as one of F+A’s longest tenured-team members. She excels at grasping complex business and organizational challenges and opportunities, and crafting innovative, targeted communications strategies to address them.

Keri Barker

Administrator, Partner

As the agency’s administrator, Keri manages a multitude of responsibilities including human resources, IT, bookkeeping and finances, employee benefits programs, shaping office policies and procedures, and whatever else it takes to ensure operations run smoothly.

Julia Irwin

Account Manager

Julia supports integrated PR, marketing and social media campaigns across  healthcare, manufacturing and professional services sectors. She is passionate about crafting compelling brand stories, dynamic internal communications, and engaging community content.

Abby Domenico

Account Manager

Abby supports media relations, crisis communication and brand management across a variety of the agency’s sectors, specifically healthcare. Abby is passionate about the integration of marketing and communications, community outreach and geeking out about AP Style.

Maggie Cipriano

Senior Account Executive

Maggie supports a range of communications efforts including content development, brand storytelling and social media initiatives. With experience writing for innovative tech startups, and healthcare, Maggie brings an innate understanding of audience to her passion for crafting a compelling message.

Katherine Misel

Account Executive

Katherine is a passionate storyteller and writer driven by her desire to create a better future for all. As someone who believes that communication is key to changing hearts, minds and actions, she has mastered the art of translating complex information into compelling narratives for diverse audiences.

Jaime Conlan

Account Executive

Jaime supports PR and digital communications initiatives for a variety of clients with the bulk of her work focusing on advertising and outreach for our legal and financial services clients. With previous experience as a videographer and PR coordinator abroad, and as a journalist in Georgia, Jaime brings a diverse range of skills to all of her projects.

Kelly Crum

Account Coordinator

As an account coordinator, Kelly enjoys the rare opportunity to contribute to nearly all of F+A’s practice areas, providing support within content development, media relations, research, reporting and countless other areas. She was promoted from the firm’s competitive internship program for quickly becoming an indispensable member of the team.

Justin Camara

Account Coordinator

Justin joined F+A as an account coordinator after successfully completing the agency’s internship program.  Justin enjoys the opportunity to work on projects for nearly every F+A client, honing his PR skills in a range of areas including media relations, research and media monitoring.