Firmani + Associates is a full-service integrated marketing and public relations firm that has served clients for 25 years. The key to our success is our team of exemplary and passionate employees.

Mark Firmani

Founder, President

Mark leads F+A as its founder and president, setting the tone for the firm and its team of skilled PR practitioners and marketing specialists. He brings more than 25 years of PR expertise, business communication strategy, marketing savvy and political experience to every aspect of the firm’s operations.

Kristi Herriott


Kristi leads client management, strategic planning and business development across a wide range of the firm’s practice areas including health care, professional services and crisis management. She develops and manages a broad range of integrated, strategic PR and marketing programs.

Annie Alley


Annie brings in‐depth experience leading, developing and executing strategic public relations, media relations and marketing campaigns as one of F+A’s longest tenured-team members. Annie joined F+A as a professional intern during the agency’s formative days and is now a senior leader and equity partner.

Keri Barker

Administrator, Partner

As the agency’s administrator, Keri manages a multitude of responsibilities including human resources, IT, bookkeeping and finances, employee benefits programs, shaping office policies and procedures, and whatever else it takes to ensure operations run smoothly.

Julia Irwin

Senior Account Executive

Julia supports integrated PR, marketing and social media campaigns across  healthcare, manufacturing and professional services sectors. She is passionate about crafting compelling brand stories, dynamic internal communications, and engaging community content.

Lindsey Bradshaw

Account Manager

Jordyn Bauerlein

Account Coordinator

Jordyn works collaboratively on a wide range of client accounts, including those in the legal, health care and professional services industries. She focuses on the superb tactical execution of media outreach, content development, detailed research, client communication and much more.

Maggie Cipriano

Account Executive

Maggie supports a range of communications efforts including content development, brand storytelling and social media initiatives. With experience writing for innovative tech startups, and healthcare, Maggie brings an innate understanding of audience to her passion for crafting a compelling message.

Kelly Crum

Account Coordinator