Firmani + Associates is a full-service integrated marketing and public relations firm that has served clients for 25 years. The key to our success is our team of exemplary and passionate employees.

Mark Firmani

Founding Partner

Mark leads F+A as its founder and president, setting the tone for the firm and its team of skilled PR practitioners and marketing specialists. He brings more than 25 years of PR expertise, business communication strategy, marketing savvy and political experience to every aspect of the firm’s operations.

Kristi Herriott

Managing Partner

Kristi leads client management, strategic planning and business development across a wide range of the firm’s practice areas including health care, professional services and crisis management. She develops and manages a broad range of integrated, strategic PR and marketing programs.

Annie Alley


Annie leads, develops and executes strategic public relations, media relations and marketing campaigns as one of F+A’s longest tenured-team members. She excels at grasping complex business and organizational challenges and opportunities, and crafting innovative, targeted communications strategies to address them.

Justin Camara

Employee Spotlight

Justin joined F+A as an account coordinator after successfully completing the agency’s internship program.  Justin enjoys the opportunity to work on projects for nearly every F+A client, honing his PR skills in a range of areas including media relations, research and media monitoring.

Keri Barker

Administrator, Partner

As the agency’s administrator, Keri manages a multitude of responsibilities including human resources, IT, bookkeeping and finances, employee benefits programs, shaping office policies and procedures, and whatever else it takes to ensure operations run smoothly.